The Tao Of Scott

Rather than accessing an app to get contact information and make a call to a person, open another app to get her Twitter updates, and then another app to get her Facebook updates, and another for her latest mails to you, and yet another one to watch her photos, the Windows Phone's people hub offers a seamless view into all of it, presented in a very simple and logical way. On a function-centric model like the iPhone, when the user thinks "I want to make a call", he puts the device in "calling mode" by clicking on an app, selects a contact, and calls. When the user thinks "What's up with John Smith?" he puts the device in Facebook or Twitter or Mail mode, and so on.